ABOUT

Jersea Siren is the intersection between the two great passions of my life: marketing and music.

Jersey Siren's mission is to empower musicians and venues featuring live music in Ocean, Atlantic, and Cape May counties to thrive by amplifying their reach and continuing to fan the flames of the vibrant music scenes at the Jersey Shore.

In 2022, I was lucky enough to start to get my own glimpse into the inner workings of the Jersey Shore music scene through my fiancé and local musician, Matt Fisher. Over the next two years, I learned more and more about the industry: what struggles face musicians and venues alike and independently, the seasonality experienced at the Jersey Shore, and frankly what I found to be a lack of marketing resources that were not only affordable for artists and local restaurants and bars but that had the quality and results typically reserved for those willing to spend a great deal. The old adage: you get what you pay for comes to mind, but I don’t agree that a small business budget should mean low quality.

I knew I could help.

I have been working professionally in marketing since 2011 and in that time, I’ve gotten to work with on exciting marketing campaigns with a variety of budgets from small, family owned businesses to enterprise corporations with marketing budgets in the millions of dollars. It has been more than a decade of honing my skills in all areas of marketing from content and social to graphic design; from paid advertising to website rebuilds—I am confident in my ability to handle all manners of marketing needs for our local bars, restaurants, and musicians. 

I am so excited to bring all that I have learned out in the corporate world back home to the Jersey Shore.

I grew up in Barnegat and attended Southern Regional High School (the 50th and last graduating class that included Barnegat students—fun fact). I received my Bachelor of Fine Arts degree in creative writing with minors in Literature and Gender Studies from the University of Evansville. Following graduation, I initially worked as an entertainment journalist for The Sandpaper before making the move into the marketing world, where I’ve been ever since!